Identity Design for Progressive Pilates & Circuit Training Studio, HUSTL located in Byron Bay.
HUSTL is a basic concept. A black and white approach. A space based on physical principles and personal strength goals. A fitness studio that combines the functional benefits of Pilates, Strength and Aesthetic Circuit Training.
The identity for this space needed to reflect it's simple 'black and white' approach, it needed to be strong, lean, clean and simple. The seperation signifies the two different offerings - Pilates and Circuit Training.