HUSTL
— Branding
— Web Design
— Apparel Design
— Print Collateral
HUSTL is a fitness studio that combines the functional benefits of Pilates, strength and aesthetic circuit training. It has two studios located in Byron Bay & the Gold Coast, plus a new online platform HUSTL STATION.
HUSTL is a basic concept. A black and white approach. A space that’s based on physical principles and personal strength goals. The identity for this company needed to reflect this simple ‘black and white' approach, it needed to be strong, lean, clean, and simple. The separation signifies the two initial core offerings - Pilates and circuit training.
Every brand touch point is designed with these values in mind, from the apparel to the online platform and everything in between.
