Innes Lauren
— Art Direction
— Digital Assets
Innes Lauren is a women’s swimwear label that create timeless silhouettes made to transcend from water into everyday.
Innes Heywood started with a small collection of designs inspired by a long summer in Southern Europe. Her fabrics are manufactured from recycled fishing nets; nothing gets made until it’s ordered. She works with a small team out of her Byron studio, to produce a small range of core shapes with the occasional limited-edition pieces.
I worked on designing digital assets for a campaign launch.