Undressed.
— Branding
— Art Direction
— Print Collateral
— Digital Design
Undressed is a plant-based condiment, catering & event styling business based in Byron Bay.
It is about rejoicing, not restricting. Undressed’s handmade and stripped-backed sauced sauces & salad dressings, replace dairy, gluten, and refined sugar with natural, flavourful combinations to nourish and inspire a bold generation of cooks.
The branding needed to be reflective of the fluid and ever-evolving nature of the brand. It is contemporary yet classic, I drew inspiration from vintage exhibition posters from decades past and the work of the brand’s muse, French printmaker and painter, Henri Matisse. The hero elements for Undressed are a series of nudes created by local Byron Bay artist, Richard Healy.
Photography: Jess Kearney