Grit Ceramics.
— Branding
— Art Direction
Grit is a ceramic studio owned and operated by Leia Sherblom in the Northern Rivers. It is for the innovative, creative humans who fuse food and experiences together.
Leia is a visionary, after some time with the same branding she didn’t feel it was reflective of who she was and the work she was creating anymore. It was time to shake things up. Everything needed to be rougher, tougher and punchier. It was time for Leia to step out of being safe/minimal/sophisticated and just be ok with standing out/being bold.
When working on the new look and feel, it was so important to find the balance between refined and raw. The new logo is representative of her signature to not only convey the handmade nature of the products but to convey connection - the mark she has on every single piece that passes through the studio.
The simplicity of the logo it balances with branded assets that are edgier, bold, and more rough around the edges - all reflective of what Grit is now and where it’s heading, not where it’s been.
Digital art executed by Altre Studio.
